"Samo se ljubit' isplati" (English: Loving Is the Only Thing that Is Worth) is a song by Croatian pop singer Jelena Rozga.

"Samo se ljubit' isplati" is a warm uptempo song which is reminiscent of the singer's sound during her years with the group Magazin.

An accompanying music video produced by the Sestrice production company and directed by Luka Sepčić was released along with the song on 11 November 2022.

On 19 May 2022, Rozga appeared on narodni's Living Room Acoustic show where she announced her plans to release a new song before her performance at the Fusion World Music Festival on 19 July 2022.

[2][3] The song was nevertheless not released before the performance and Rozga continued promoting her upcoming acoustic studio album Minut Srca Mog (2022).

On 3 November 2022, during her appearance at the show "Dobar dan Dalmacijo" with Radio Dalmacija, Rozga presented the song titled "Samo se ljubit' isplati" and announced a music video.

[10] On 20 November 2022, Jelena Rozga appeared at the final evening of the Croatian talent show Zvijezde Pjevaju where she performed "Samo se ljubit' isplati" live for the first time.

[12] In January 2023, Rozga appeared at the awards show Cesarica where she performed "Samo se ljubit' isplati" live.

[9] For the week ending 14 November 2022, "Samo se ljubit' isplati" debuted at number four on the Croatian HR Top 40, which marked the highest new entry on the chart.