[1] Samsung mobile phones were sold through the Anycall brand in South Korea and the greater China region prior to 2011.

Since the expiration of Hyori's contract with Samsung in November 2007, K-pop stars such as BoA, Kim Junsu, Tablo, and Jin Bora collaborated to produce "Anyband", which featured three combined music videos for songs "Talk, Play Love", "Promise U", and "Day Dream" in a seven-minute commercial.

In 2008 k-pop groups DBSK & Girls' Generation collaborated from one music video to promote Samsung Anycall Haptic.

The same year Son Dam-bi and girl group After School teamed up for the digital single Amoled.

A South Korean girl group Miss A released in 2010 their song "Love Again", whose music video promoted the Samsung Beat Festival.