Samsung Galaxy M series

The Samsung Galaxy M series is a line of online-exclusive low-range to mid-range budget smartphones manufactured by Samsung Electronics, marketed primarily for India and other emerging markets.

[1] The Galaxy M01 and M11 were released on June 2, 2020 and were available for sale on both online and offline platforms.

[2] On September 10, Samsung announced the Galaxy M51, the first upper mid-range model in the lineup.

[3] The primary selling point of the lineup is the higher-capacity battery, following the common trend within budget smartphones in the late-2010s.

Being positioned at the mid-range and low-end segments, all models in the series have all the essential features of an entry-level smartphone, besides some other advanced features, thus differentiating them from other series and also differ in size and design.

Samsung targets Asian developing markets or the European entry-level market with the lineup as a response to the growing popularity of smartphones offered by Chinese manufacturers such as Xiaomi.