The folders for "drafts", "sent", "deleted", and "outbox" represent only messages originating from the phone.

The MP3 player allows users to listen to music while they exchange text messages.

One of these was using side-by-side comparisons in a teaser website for Instinct, presenting a breakdown of all features that were superior to, insufficient, or wholly missing in what was then the first-generation iPhone (as listed byTG Daily)[3] — Samsung also had a fictional film trailer produced, featuring the device in a clip fashioned after Hollywood blockbusters.

The ad campaign utilized negative language with the words "kill" and "defeat" toward the iPhone.

The campaign was criticized by TG Daily as "bad marketing," specifically for negative language and pitting the Instinct directly against the iPhone, thereby offering Apple's product additional exposure.