[3][4] In its early years, it was the smallest of the several newspapers in San Francisco.

It specialized in short, easy-to-read stories one to two paragraphs long.

After the 1906 earthquake, it operated out of a former 720 sq ft (67 m2) "relief house".

Later special effects and stop-motion animation pioneer Willis H. O'Brien was a sports cartoonist for the paper in the 1910s.

[1][failed verification] It changed its name to The San Francisco News in 1927, and in August 1959 merged with Hearst's The Call Bulletin to form the San Francisco News-Call Bulletin.