San Roque is a municipality of Spain belonging to the province of Cádiz, which in turn is part of the autonomous community of Andalusia.

The foundation of San Roque as a city owes to the creation of a sort of Gibraltar-in-exile by refugees fleeing from the Rock in the wake of its seizure by Anglo-Dutch forces in 1704.

[2] In addition of the main nucleus of San Roque, the municipality also includes settlements such as Puente Mayorga, Guadarranque [es], Sotogrande, Campamento, or Guadiaro.

After the fall of Rome, the Vandals briefly established themselves in the area until 428 before they embarked on the conquest of North Africa, via an invasion fleet across the Strait of Gibraltar.

[5] The establishment became a new town in 1706, addressed by King Philip V of Spain as "My city of Gibraltar resident in its Campo" and "My well beloved", because it remained loyal to his cause during the War of Succession.

At the time this city was suffering from cholera epidemics, so Captain Rojas vowed to make the effigy himself if he and his family recovered from the disease.

[6] The Governor's Palace (Spanish: Palacio de los Gobernadores), which houses the municipal art gallery "Luis Ortega Bru", is also located in the same square.

The beaches of Campamento and Puente Mayorga, although no longer so popular as in the sixties due to the nearby industrial activity, are close to San Roque town, facing the Bay of Gibraltar.

The fair begins with the coronation ceremony of the juvenile and child queens and their respective courts, although the stands and attractions located in the Fairground El Ejido do not open until Wednesday, the day of the inaugural cavalcade.

The Royal Fair closes on a Sunday night with a fireworks show and at 7am on the Monday with the Running of the Bulls known locally as Toro del Aguardiente which has occurred yearly since 1649, named as terrified participants are given a shot of the strong alcoholic spirit ‘Aguardiente’ for courage, before running with the bulls to the San Roque bullring, marking the end of the fair.