Sand Bay is an unincorporated community in the town of Russell, Bayfield County, Wisconsin, United States.

The community is located within the Red Cliff Indian Reservation.

[2] Sand Bay is located on the South Shore of Lake Superior, 14 miles (23 km) north-northwest of the city of Bayfield.

The community is also located 37 miles north-northwest of the city of Ashland.

This article about a location in Bayfield County, Wisconsin is a stub.