In July 2006 he founded Effinfunny.com where he produced stand-up comedy shows in Los Angeles and edited the best bits into digestible clips for the Internet and created profiles for the comedians for promotional purposes.

[10] Parikh plays the role of "Zaboo" in The Guild, an Internet sitcom about a group of online role-playing game members whose guild meets in real life for the first time after Zaboo turns up on the doorstep of fellow gamer "Codex," played by show's star and creator Felicia Day, whom he has tracked down to give her the blue roses he crafted for her.

[7] He also co-wrote, directed, and acted in Raptor, which had a two-episode run on Channel101.com, in which he portrays a man who plays foosball against his co-worker Raymond, a velociraptor.

Parikh co-wrote, directed, and starred as Tom Selleck in The Blood Oath of Three Men and a Baby which likewise had a two-episode run on Channel101.

He also executive produced and directed all six episodes of The Real Housewives of Horror for the Nerdist, which won an IAWTV award for Best Comedy Series.

In 2017, Parikh focused his creative pursuits in the field of a live action, choose your own adventure style series, combining his love of storytelling, video games, and programming.

[13] In 2019, he served as the showrunning executive producer, and directed a majority of the episodes of another interactive series for Eko, called Wizard School Dropout.

In 2020, he wrote on two an episodes of Glitch Techs, where he also and voices Haneesh and acts as a writing consultant on the first two seasons streaming on Netflix.