Grushow began his career in the feature film marketing department of 20th Century Fox, overseeing creative campaigns for movies such as Big, Die Hard and Broadcast News.
[8] In that leadership role, Grushow oversaw the development and launch of The X-Files, Melrose Place, Party of Five, Living Single and MADtv while also expanding the network from four to seven nights of primetime programming.
[10] Over the next five years, his group helped develop and launch broadcast stalwarts Malcolm in the Middle, Titus, Boston Public, Dark Angel, American Idol, 24, The O.C., The Bernie Mac Show, and finally, House.
The company's projects helped establish the now-commonplace practice of major brands using user-generated content competitions to entertain, activate and engage audiences across multiple media platforms including the web, broadcast, and mobile.
[12] In this role, Grushow has advised on brand/content/distribution partnerships involving numerous Fortune 100 brands in the CPG, automotive, and beverage categories, and major digital distribution players.