It premiered on December 10, 2006, on ABC Family as part of their annual 25 Days of Christmas event.

Mary Class is a high powered businesswoman with her own marketing firm, as well as secretly being the daughter of Santa Claus.

She employs her marketing and business management techniques to revitalise the workshop elves, and reconnects with her lost love Luke.

Santa Baby was a ratings hit for ABC Family, pulling in over 4.7 million viewers during its initial airing, making it, at the time, the most watched original movie developed for the channel.

The Los Angeles Times dubbed Santa Baby "a charming film", Mike Hughes of the Gannett News Service said it was "quite clever", and the New York Post gave it three stars, calling it "...a pretty nice movie".