When Patrizia becomes pregnant, she considers her child as an avenue for familial reconciliation and lets that news slip to Maurizio's uncle Aldo, who is delighted thereby and takes the couple under his wing.

Paolo acquires proof that Aldo has been evading taxes in the United States; he gives this to Patrizia in exchange for her promise that he will be allowed to design his own line.

Patrizia lies to the Italian police and tells them that Paolo is not authorized to use the Gucci trademark, so they stop his fashion show by force.

His products are successful, but Maurizio has so thoroughly mismanaged the company that, by 1995, Investcorp's leaders feel compelled to buy him out, replacing him with Tom and Domenico.

In the final scene, Patrizia takes her husband's last name while announcing herself in court, indicating that she still considers herself to be a Gucci even if the law does not.

Closing intertitles describe the fate of the remaining characters: Patrizia, Pina, and the hitmen are sentenced to long prison terms following their arrest for murder.

[7] In November 2016, Wong Kar-wai took over as director from Jordan Scott, with Charles Randolph writing alongside Berloff and Margot Robbie now considered to play Reggiani.

[9] According to the Gucci CEO, Marco Bizzarri, the fashion house cooperated with the production and gave them full access to their archives for wardrobe and props.

[10] Gaga explained that she took into account how her long-time friend Tony Bennett "feels about Italians being represented in film in terms of crime", and aspired to "make a real person out of Patrizia, not a caricature.

[14] By August, Adam Driver, Jared Leto, Al Pacino, Robert De Niro, Jack Huston and Reeve Carney had entered negotiations to join the cast.

[20] In March, Mădălina Diana Ghenea, Mehdi Nebbou, and Miloud Mourad Benamara were added to the cast,[21][22] along with Salma Hayek, who is married to the CEO of Gucci's parent company, François-Henri Pinault.

[25][26][27] Several scenes were filmed in early March in the cities of Gressoney-Saint-Jean and Gressoney-La-Trinité, specifically in the Italian Alps in the Aosta Valley, which were used to recreate the tourist complex of St. Moritz in Switzerland.

Marketing tactics included radio, social, and ticketing partnerships, television spots, and promotions on TikTok, Twitter, and Snapchat.

In theaters, trailers for the film ran during screenings of Respect, Free Guy, Dear Evan Hansen, No Time to Die, Halloween Kills, The Last Duel, and Eternals.

[3][39] In the United States and Canada, House of Gucci was released alongside Encanto and Resident Evil: Welcome to Raccoon City, and was originally projected to gross $15–20 million from 3,441 theaters in its five-day opening weekend.

The website's consensus reads, "House of Gucci vacillates between inspired camp and dour drama too often to pull off a confident runway strut, but Lady Gaga's note-perfect performance has a timeless style all its own.

"[38] Screen Rant commented that although the film received mixed reviews from critics, the performances of the cast were highly praised, with particular emphasis on Lady Gaga and Jared Leto.

"[66] Richard Roeper of the Chicago Sun-Times gave the film two and a half out of four stars, writing: "Adam Driver (who has now played a French squire and an Italian fashion heir in consecutive Ridley Scott movies) and Lady Gaga have legit chemistry together, and it's still a kick to see Al Pacino roaring like a lion in winter.

But Hayek and Irons are playing cardboard-thin characters, Leto flounders about as if he's in a movie all his own, and House of Gucci feels coldly calculating when it should have been flush and warm with scandalous sensationalism.

"[67] Writing for The New York Times, A. O. Scott found the film to be a missed opportunity that could've been crafted more in line with better cinematic standards, stating that it lacks "the necessary vision or inspiration.

"[70] Film critic Mark Kermode described his performance as "parodic", writing that "while others adopt faintly ridiculous Italian inflections, Leto delivers his lines in a string of high-pitched whoops that suggest he is attempting to communicate with whales.

[72] Responding to negative reviews characterizing the cast's performances as "high-flown and jarringly incongruous," Michael Shindler of The American Conservative wrote that such comments overlook those performances' relation to the film's "dramatic substance," "a conflict of high-flown and jarringly incongruous personalities vying to remake Gucci in their own image," arguing in that vein that the film, like Scott's All the Money in the World, is a historical drama about the emergence of "a new man whose very character is adapted to the demands of contemporary commerce," comparing J. Paul Getty's role in the latter to that of Tom Ford.

[73] In January 2021, during an interview with Italian magazine Novella 2000, Patrizia Reggiani approved that Gaga would portray her and commented she "immensely" likes her, saying "she's a genius".

[74] However, in March, Reggiani gave an interview to the Agenzia Nazionale Stampa Associata (ANSA) where she stated she was "annoyed" that Gaga had not contacted her to meet her and claimed that "it is not an economic question.

According to Gucci, the three central concerns of the family are inaccuracies in the film, the lack of contact with Ridley Scott, and the casting of high-profile actors to play people who were not connected with the murder.

[78] Scott rejected her claims, saying that "You have to remember that one Gucci was murdered and another went to jail for tax evasion so you can't be talking to me about making a profit.

"[79] Tom Ford, in an article for Air Mail, stated that he "felt as though [he] had lived through a hurricane when [he] left the theater," saying that, despite laughing on a few occasions, he found it "hard for [him] to see the humor and camp in something that was so bloody.