Since 2016, Nuru has been running nuruCoffee, a fair trade coffee company, and supporting Ethiopian women with microcredits through her non-profit nuruWomen.

[4] During high school, a friend of Nuru's persuaded her to participate in the fourth cycle casting of Germany's Next Topmodel in Munich.

[5][6] Before Nuru won Germany's Next Topmodel, she had already been given the opportunity to gain experience as a model for friendly designers after she was approached by a photographer when she was 15 years old.

[citation needed] In September 2022 she joined the criticism of Germany's Next Topmodel as she said: "I was not aware of how blatantly young women were treated there.

[9] In 2018, Germany's Minister for Economic Cooperation and Development Gerd Müller appointed her as Special Ambassador for Sustainable Consumption and Production.