Sarah Holland (born November 1961 in Folkestone, Kent, England) is a writer, actress and singer best known for her 22 romantic novels for Harlequin which have been published in over 130 countries, selling millions of copies worldwide.

She has also written for television, newspapers and the screen as well as appearing in films; most notably the multi-award-winning Texan movie Artois the Goat (2009) and a supporting role with Academy Award-winning American actor Jack Palance in Treasure Island (1999).

This industry nickname was later reported in the non-fiction book The Merchants of Venus: Inside Harlequin and the Empire of Romance by Paul Grescoe (1998).

The heroines of Bluebeard's Bride (1985), Adult Love (1991) and Desert Destiny (1991) are all singers and the books have music business backgrounds.

The Devil's Mistress (1982), Forbidden Passion (1991) and Blue Fire (1994) are all set in the film industry with both movie star heroes and heroines.

She performed Shakespeare for BBC 2's Bard on the Box series (1994) and won the supporting actress role opposite Hollywood superstar Jack Palance in Treasure Island directed by Peter Rowe; also starring Patrick Bergin and Kevin Zegers.