The Sarasota Observer is one of twelve community and business publications published by The Observer Group, which was formed in 1995,[1][3] and whose headquarters are located in Sarasota, Florida.

Established in 2004 to serve downtown Sarasota, the weekly publication[4] joined the family of hyper-local newspapers in the region which in 2012 changed its name to the Observer Media Group.

As of 2019, the Sarasota Observer has a circulation of 24,175 and is distributed weekly on Thursdays.

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