[1] Originally a backing vocalist, Sasha started his career as the chorus voice for virtual eurodance projects and rap acts such as Sir Prize and Der Wolf.

Following a successful feature with rapper Young Deenay, he released his debut album Dedicated to... on Warner Music in the fall of 1998.

[4] Sasha's third studio album, Surfin' on a Backbeat, was released in 2003 and spawned four singles, including 2002 FIFA World Cup hymn "This Is My Time".

Originally conceived as a humorous lark, the quintet released an album called Dick This!

(2003) together, which eventually became the singer's first number-one record, and produced a remake of 1961's "Take Good Care of My Baby" as a single.