The organization's primary objective is to raise awareness regarding the vulnerability of the Chinese Tiger, while advocating for its protection and preservation.

Another aim is to act as a liaison for all those organizations concerned with the conservation of China's wildlife, sustainable development, biodiversity, and habitat.

Li Quan's then-husband, Stuart Bray, who had previously worked as an executive at Deutsche Bank, provided financial support for the organization during its early stages.

Once the tigers are eating the new food items, live animals similar to those taken dead will be occasionally introduced into large hunting camps.

The SPCA claimed that this process was cruel to the prey, but the South African courts refused to issue an interdict.

LVR was created in 2002 out of 17 defunct sheep farms,[8][9][10] and efforts to return the overgrazed land to natural status are ongoing.