[2] The film's storyline has a young man rearing his head in Montreal's club milieu, claiming not to remember a thing about his past or who he is.

Hoping to jar his memory, they take him on a tour of Montreal's club scene, introducing him to various characters along the way; Touma's cast includes numerous authentic night life figures, among them drag fixtures Mado and Madame Simone.

The press kit describes it this way: "Saved by the Belles" stars fags and hags, blonde bimbos, label whores, sugar daddies, club kids, biceps builders, leathers and feathers, funky junkies, freaks and geeks, sex addicts, chupa chicks, lube monsters, pimply pimps, weight watchers, nympho virgins, mingle singles, glowstick ravers, cheap strippers, wannabe actors, guestlist leftovers, glittery debutantes, kinky grannies, impotent hustlers, baggy-eyed scenesters, size queen cupids, self-taught porn stars, air miles jetsetters, showgirls, smoking players, bendable bisexuals and mama's toys.

[3] A theatrically distributed feature film, Ziad Touma's Saved by the Belles won several awards in festivals around the world.

"Belles" film led to the launching of a website by Ziad Touma, co-wrote and co-produced with Mouna Andraos and BlueSponge.