It is a value retailer selling a variety of health, beauty, household goods, medicines and fragrances.

[2] The company gradually expanded throughout the 1990s before acquiring the 100-strong Supersave chain of drugstores from GHEA.

The company grew to 176 stores before being sold to A.S. Watson, the retail and manufacturing arm of CK Hutchison Holdings, the conglomerate based in Hong Kong in July 2000.

[3] Subsequently, A.S. Watson acquired Kruidvat BV, the owner of the chain Superdrug in 2002.

The company is based in Dunstable near Luton; the home office building doubles as one of A.S. Watson's large UK distribution centres serving Savers, Superdrug, and The Perfume Shop.