After being announced as the runner-up of 11th series of The X Factor, East signed a recording contract with Syco Music in January 2015.

She began working on her debut studio album after the X Factor tour was over,[1] splitting her time between London and Los Angeles to record it.

During recording, she was inspired by "Uptown Funk" by Mark Ronson featuring Bruno Mars, and described the songs on the album as "very uptempo and very energetic with lots of attitude.

[4] Digital Spy's writer Lewis Corner noted that the song was clearly inspired by "Uptown Funk", but its "brassed-up chorus, sassy lyrics and funky hook means it stands tall as a potential smash hit in its own right".

On 2 June 2016, she made her debut on The Today Show where she was interviewed by Tamron Hall and Al Roker and performed the single.