The song garnered commercial success for Booty Luv in the United Kingdom, where it reached a chart peak of number 16, becoming the group's fifth consecutive top twenty hit on this chart and at the same time outpeaking previous UK single "Some Kinda Rush."

The duo promoted the song by performing it on various television shows and at various venues, of which included GMTV and Sony Ericsson's Dance Nation Festival.

It was produced and mixed by Wez Clarke and co-produced by Airborn,[1] all of whom had worked on tracks for the likes of Westlife, Delta Goodrem and Lindsay Lohan.

Backing vocals were courtesy of Jeanette Olsson and the track was recorded by Booty Luv at Hed Kandi Studios in London.

Nick Levine of Digital Spy described the "Cracker" as "Working more of an electro sound in its verses but the surging chorus and sassy lyrics are business as usual for the dance-pop duo.

"[4] About.com said "Say It", their song of the day for 28 September, "moves more in the electro direction while maintaining the pophouse feel that we all love them for.