According to its website, its goal is "showcasing a dynamic and diverse array of ideas and talent" in art and fashion.

[1] In a recent survey conducted by the magazine, its readership is 45% male, 55% female, and the median age is 28 years.

In the first few issues, features and articles were organized in terms of their continent of origin, but as the online community grew, so did the scope of the magazine.

The magazine has included models such as Andrej Pejic, Tony Ward, and Victoria's Secret Angel Alessandra Ambrosio.

[5][6][7] Celebrities such as Kathy Griffin, Ivana Baquero, and Maddie Ziegler have appeared in recent issues.