Video content ranges from dense and highly technical explanations of scientific publications to elementary school level science.
In early 2007, Phil and Leo put together a small team of people to create the Web 2.0 website allowing participation membership to a social science network with video and article upload.
Based on the feedback received from the initial boom of new members from being Slashdotted, the SciVee team made updates to the website to accommodate customer demands and launched its beta release December 3, 2007.
That day, CNN[3] and USA Today featured articles about a video created by four UC San Diego science and film students showing "a typical recrystallization experiment straight out of Chemistry 101.
Philip Bourne stated in his article in CTWatch Quarterly, Volume 3, Number 3, August 2007: "We believe that the research community is ripe for a revolution in scientific communication and that the current generation of scientists will be the one to push it forward.
Perhaps most importantly, they appreciate that the sheer amount of data and the number of publications is prohibitive to the traditional methods of keeping current with the literature....To this end, we have developed SciVee, which allows authors to upload an article they have already published (open access, naturally) with a video or podcast presentation (about 10 minutes long) that they have made that describes the highlights of the paper.
Prior to the open access movement, the creation of pubcasts would have been prohibitively difficult and readers would be forced to face a growing stack of articles to read.
Specifically, the CCAL licenses under which most open access articles are published allow a consumer to "make and distribute derivative works, in any digital medium".
SciVee modernizes scientific publishing and communication by taking advantage of the possibilities the information age has to offer, namely widespread use of cyberinfrastructure.