[5] Throughout his career, Shephard has worked directly with many artists such as Mark Morrison, Credit to the Nation, Alexander O’Neal, B-15 Project, Robbie Rivera, Pras Michel of the Fugees, Sonique, and Warren G who wrote; thanks to Scott Shephard for working and believing in my art in the CD booklet of his album The G Files.
[6][7][8][9][10] After leaving college, he began to work as web administrator and promoter for various artists on Death Row Records, the rap label once home to Dr. Dre, Tupac Shakur and Snoop Dogg.
[13] In addition to managing all online marketing, he worked on projects with former professional basketball player Shaquille O'Neal, comedian Steve Harvey, and rapper Snoop Dogg.
Crooked I soon became one of the leading faces emerging from music's digital era, and they're innovative marketing strategies were rewarded when music publication Vibe magazine labelled him an "Internet Guerrilla" on the cover of their August 2008 issue,[16] with an article discussing the Hip-Hop Weekly series and his approach to marketing on the internet.
Crooked I mentioned Scott at the end of his song "The Finale (Week 52)",[17] and later signed to Eminem's Shady Records as a member of the American hip hop supergroup Slaughterhouse.
The company represented events and projects from notable clients including Stevie Wonder, La Toya Jackson and late South African President Nelson Mandela.
[19] Shephard was later a consultant for former world boxing champion Chris Eubank, where he acted as PR spokesperson for the boxers well-documented court case against Rupert Murdoch's newspaper group News International.
[21] Shephard worked with Lawes for many years, which led him to Mack Life Records to become Head of Online for R&B singer Mark Morrison.
Shephard was interviewed by American music industry trade publication Hits Magazine, who featured one of his playlists as 'Playlist of the Week'.
[37] The label has released music by East 17, Lisa Loeb, Alexander O’Neal, David Zowie, Roachford, H-Town and Snoop Dogg.