[2] Sassa joined Turner Broadcasting in 1982, first as director of Sales promotion, then executive producer of Night Tracks[3][4] in 1983 which led to him becoming vice president and general manager of the company's Cable Music Channel in 1984.
[2] Sassa recruited Amy Pascal to start up Turner Pictures, a feature film production company that developed and produced You've Got Mail, Any Given Sunday and Gettysburg.
[7] Sassa made the transition to that position after working with his predecessor, Don Ohlmeyer, and serving as president of NBC Entertainment since October 1998.
During this time, he oversaw the development and production of NBC's new primetime series, including such shows as The West Wing, Freaks and Geeks, Law & Order: Special Victims Unit and Fear Factor.
From 2004 to 2005, Sassa served as president and CEO of Friendster, a top 50 Internet site that pioneered social networking.