[citation needed] The title was at the forefront of technological advances in publishing throughout the 20th century and became the first European daily newspaper to be produced in full colour.
[3] As the Record's print circulation has declined in line with other national papers, it has focused increasing attention on expanding its digital news operation.
The rapid expansion of the British railway network in the 1840s revolutionised the postal service as letters could now be sent from London to Scotland overnight, making daily newspapers produced outside of the south-east commercially viable.
[6] The Daily Record was launched to meet the increasing appetite for reading material and also to take advantage of the huge demand for advertising space from the city's booming commercial sector.
In 1904, the paper's growing success was reflected when the Record moved into a purpose-built headquarters at Renfield Lane in Glasgow city centre.
[8] Charles Mackintosh wanted to maximise light in the poorly-lit lane and adopted a striking use of colour on the exterior, combining yellow sculpted sandstone with blue and white glazed reflective bricks.
[10] In 1971 the Daily Record became the first European newspaper to be printed in "full colour" and was the first British national title to introduce computer page make-up technology.
Printers from around the world, including a team from Asahi Shimbun in Japan, visited the Record's Glasgow plant to learn about the potential of the new printing press.
The post-war years were a time of intense competition among daily newspapers across the UK to attract both readers and lucrative advertising business.
[14] The Scottish edition of the rival Express was drastically scaled back with large job losses in 1974,[15] by which time the Record had become the biggest-selling newspaper in Scotland.
The Record's dominance of the daily newspaper market was challenged when Rupert Murdoch launched a well-funded Scottish edition of The Sun in 1987.
It was particularly critical of Margaret Thatcher during her premiership and blamed Conservative Party economic policies for the closure of numerous factories, shipyards and foundries throughout Scotland in the 1980s and 1990s.
The Record campaigned doggedly to save the Ravenscraig steel works, a major employer in the west of Scotland, and organised a mass petition of support which was in turn handed in at Downing Street.
The paper also highlighted the use of drug consumption facilities, stating that they encourage addicts into treatment, reduce the amount of heroin needles on city pavements, counter the spread of diseases such as HIV and ultimately save lives.