Screen on the Green was an annual summertime outdoor film festival in Washington, D.C. hosted by HBO and Comcast.
[1] Organizers cancelled Screen on the Green in 2016 when HBO and Comcast ended their sponsorship of the event, stating that they needed their resources for other projects.
Almost immediately, a Facebook fan group appeared, rallying a grassroots effort to save "Screen on the Green".
Led by Jesse B Rauch, President and Founder of "Friends of Screen on the Green," over 2,500 Facebook users subscribed to the group.
A massive e-mail campaign was launched to find new sponsors, and on June 10, 2009, Comcast and the Trust for the National Mall announced they would join forces with Time Warner's HBO to bring back Screen on the Green to the National Mall in the summer of 2009.