Although the song's lyrics talks about Pausini's daughter, Paola, its music video shows the love story of her parents.

The Spanish-language version of Se non te, named Sino a ti was originally included in the CD 20 - Grandes Exitos in November 2013, but not released as a single.

However, on July 22, 2014, Pausini confirmed that she would be one of the four coaches of the fourth season of the Mexican reality show and singing competition La Voz.

She also confirmed that by September that same year she would release a special version of her Greatest Hits/Grandes Exitos album to the hispanophone market, in an edition containing three new duets: with Thalía in Sino a ti, Alex Ubago in Donde quedo solo yo and Melendi in Entre tu y mil mares.

[2] The new version of Sino a ti, this time performed as a duet between Laura Pausini and Mexican singer Thalía was released as a single on August 26, 2014.