In 2002, the Sea of Love Festival, which was initially organised by the company Endless Event, garnered an audience of over 2,500 people.

[9] At the end of 2010 well known artists such as Moby, Tiësto, Paul Kalkbrenner, Robyn und DJ Rush were named as headliners to celebrate the festival's ten-year run in 2011.

At the time, parking places in front of various retail stores were blocked and the site for the papal visit "Baustelle für den Papstbesuch" was also damaged.

[13] On Saturday evening there was confusion among festival goers over the rules of entry into the Messe, as an additional ticket was necessary.

[15] By the end of 2011 it was common knowledge that the previous organisers had sold the rights to the event to the concert group KOKO &DTK Entertainment and had even been threatened with a fine which was later set at 100,000 euros.

[17] In 2012 20,000 visitors were expected at the festival [18] which ran between 14 and 15 July, in reality 15,000 people attended over the two days to see artists such as Deichkind or Gorillaz Sound System.

[19] In December 2012 it was revealed that KOKO & DTK Entertainment wouldn't be organizing any more Sea of Love festivals on the same scale.