He also is the CEO & President of RustyBrick, Inc., a New York–based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan.

[5] He also moderates online and offline panels at Search Engine Watch, and WebmasterWorld's PubCon.

[14] On 2 December 2003, Schwartz founded the "Rusty Brick Weblog" that would later evolve into Search Engine Roundtable.

[17] A prolific journalist, during 2022 Schwartz celebrated 19 years of writing for search news publications, contributing "around 40,000" articles.

[20] In 2022 Schwartz founded a news site, LucidInsider.com, which covers the electric car company Lucid Motors.