The Now Arena (originally known as the Sears Centre, Sears Centre Arena and stylized as NOW Arena) is a multi-purpose arena in Hoffman Estates, Illinois, a northwest suburb 25 miles (40 km) from Chicago, near land which formerly contained the Poplar Creek Music Theater.

[3] The venue was a joint venture between Sears Holdings, Ryan Companies, and the Village of Hoffman Estates.

[11] The naming rights to the arena were not affected by Sears Holdings declaring bankruptcy in 2018,[12] with the company paying $1.5 million to secure naming rights for an additional 18 months.

On June 23, 2020, the Village of Hoffman Estates approved an $11.5 million deal to rename the venue to NOW Arena,[13] with the naming rights belonging to the NOW Health Group, a family-owned natural products manufacturer based in Bloomingdale, Illinois.

[14] The name change would officially take effect on September 1, 2020.