[6][7] The team is currently owned by Force 10 Hoops LLC, which is composed of Seattle businesswomen Dawn Trudeau, Lisa Brummel, and Ginny Gilder, along with former player Sue Bird.

The team cultivates a fan-friendly, family environment at home games by having an all-kid dance squad, which leads young fans in a conga line on the court during time-outs, to the music of "C'mon N' Ride It (The Train)" by the Quad City DJ's.

Luckier than most localities that had an ABL team, Seattle was quickly awarded a WNBA franchise and began to play less than two years later.

Coached by Lin Dunn and led by guard Edna Campbell and Czech center Kamila Vodichkova, the team finished with a 6–26 record.

Though Seattle did not make the playoffs in the 2001 season, Jackson's impressive rookie performance provided a solid foundation for the franchise to build on.

With Bird's playmaking ability and Jackson's scoring and rebounding, the team made the playoffs for the first time in 2002 but were swept by the Los Angeles Sparks.

2 seeded Storm lost to the #3 Los Angeles Sparks in the first round of the playoffs in three games and ended Seattle's season at 23–14 overall.

In June 2011, President of the United States Barack Obama invited the 2010 WNBA champion Seattle Storm to the White House.

But right in the second round a two-year home invincibility was broken by the Minnesota Lynx, who even left the Storm scoreless for the first seven minutes.

The regular starting five resumed play only in the last five games, but Sue Bird and Swin Cash kept the Storm competitive, finishing second in the WNBA with 21 wins and 13 losses.

Upon her return, Jackson missed some games due to a hamstring injury but reached 6,000 points on her WNBA career playing against the San Antonio Silver Stars.

[16] While the Storm managed to force a game 3 by winning in the KeyArena at double overtime, a last-second attempt by Jackson went off the rim and the Lynx took the series-winning by just one point, 73-72.

Valavanis and Boucek promptly got to work, trading Shekinna Stricklen and Camille Little to the Connecticut Sun for the #3 and #15 2015 WNBA draft picks, along with Renee Montgomery.

In the 2015 WNBA season, despite missing out on the playoffs with a 10-24 record, the number-one drafted Jewell Loyd would win the Rookie of the Year Award.

Loyd would statistically improve, averaging 16.5 ppg, birthing a new, young dynamic tandem as the "Next Great Storm Duo" after Sue Bird and Lauren Jackson.

With Bird's leadership and the continued development of Loyd and Stewart, the Storm finished 26-8 with the number 1 seed headed into the WNBA Playoffs.

On April 15, Stewart ruptured her Achilles tendon playing in a Euroleague game for Dynamo Kursk when she collided with Brittney Griner, putting her out for the entire 2019 season.

[19] Four days later, head coach Dan Hughes was diagnosed with a cancerous tumor in his colon; he had it removed in May and missed the entire season, with assistant Gary Kloppenburg taking over in an interim role[20] Later that month, after the Storm finished their preseason schedule, it was announced that Bird would have to undergo knee surgery, sidelining her too for the year.

The Storm entered the wubble with Bird and Stewart back, but without head coach Dan Hughes, whose cancer diagnosis made him a health risk.

The Storm closed out the top-ranked Las Vegas Aces in three games en route to their fourth championship, with Stewart again named Finals MVP.

The name had once been trademarked by an amateur soccer club, FC Seattle Storm, in the mid-1980s, but by 2000 it was free for the WNBA to take ownership.

[28] The original logo featured a rounded, stylized silhouette of the Space Needle, an iconic Seattle landmark, set against the backdrop of a green storm cloud.

The Space Needle, depicted in a new, more minimalist style, is interlinked with the ribs of a basketball and incorporates a small lightning bolt into the tower.

When a new ownership group led by Starbucks CEO Howard Schultz purchased the Sonics and Storm in 2001, the NBA club returned to the traditional green-and-golden yellow color scheme that the team had used for its first 28 years of existence.

Adopting a scheme similar to their former NBA brother team, the updated colors were thunder green, a less saturated shade than before, and lightning yellow.

[34][35] On January 8, 2008, Bennett sold the team to a group of four Seattle women called Force 10 Hoops, LLC for $10 million.

[34][36] The four-person ownership group had formed in 2006 and began negotiations with Bennett in February 2007 after the Washington State Legislature voted against public financing for a new arena.

[40] On April 21, 2010, the Storm and the WNBA announced a sponsor agreement with Bing, a search engine from Microsoft, to place the company's logo on their jerseys for the 2010 season.

After the SuperSonics relocated, the Furtado Center was demolished and displaced the Storm, who moved to the Royal Brougham Pavilion at Seattle Pacific University.

[51][50] It is the first dedicated training facility built for a WNBA team; the Las Vegas Aces' headquarters opened in 2022 in a renovated space.