The term commonly refers to the use of such devices to provide interactive features, like posts on social media platforms that take input from the audience during a broadcast, such as a television program.
This type of technology is designed to keep the audience engaged with whatever they are watching[1] and has been found to support social television and generate an online conversation around specific content.
Other studies distinguish a higher percentage of comments or posts on social networks about the content that is being watched (Nielsen ratings).
Viewers on all internet devices could get rider stats, biographies, news, stage reviews, city information, weather updates, and more.
[30] Slate described popular procedural dramas like Suits as examples of "'second-screen content'—shows that don't require viewers to hit rewind if they idly drift off while scrolling their phones".
'"[34] By 2025 Netflix reportedly told screenwriters to have characters announce actions, so those watching the streaming service in the background while doing something else know what is happening.