Secretly Group

Secretly Group is a family of American independent record labels based in Bloomington, Indiana.

The group is made up of Secretly Canadian, Jagjaguwar, and Dead Oceans.

Secretly Canadian, the first of the labels, was formed in 1996 by brothers Chris and Ben Swanson, Eric Weddle, and Jonathan Cargill.

[1] In February 2007, the partners behind Secretly Canadian and Jagjaguwar, along with Phil Waldorf, former label manager of Misra Records, announced a third label, Dead Oceans.

The three labels share offices and staff in Bloomington, IN; however, they maintain distinct and separate aesthetic visions.