[1] secretprojectrevolution is a 17-minute black-and-white film, with Madonna's off-camera commentary led throughout, consisting of a narrative recorded exclusively for the project as well as excerpts from her onstage speeches during the MDNA Tour.

[2] The film then shows a pantomime, with the tour dancers sitting and standing still in a room, while Madonna enters holding a gun, which represents branding, and starts shooting them.

In the following segment, dancers start performing routines and adapting expressive poses as downtempo piano music plays and Madonna continues her narrative.

An almost nude man dances in front of guards and Madonna's a cappella performance of "My Country, 'Tis of Thee" starts playing, followed by excerpts from her Saint Petersburg speech.

In late 2012, Madonna and Steven Klein were due to work together on a photo shoot for the promotional campaign of shoes and lingerie she had designed as part of her Truth or Dare collection.

These events included, among others, the threat of Israel striking Iran, the imprisonment of Yulia Tymoshenko in Ukraine and Pussy Riot in Russia, gay rights violations, presidential election in the United States and the attempted assassination of Malala Yousafzai.

[6][7] On December 14, 2012, a picture taken on the set of the project surfaced online, sparking rumors that Madonna was allegedly working on her next music video, which many fans thought would be "Gang Bang".

Later that month, he contacted the likes of Rihanna, Lady Gaga, Cher, Dita Von Teese, and Naomi Campbell on Twitter, inviting them to participate in the project.

[12] Initially announced for a May 12, 2013 release,[citation needed] the film was eventually premiered on September 23, in a series of eighteen outdoor screenings across five cities in four countries: New York, Los Angeles, Toronto, Berlin and London.

The following day, secretprojectrevolution was released in the same form in Chicago, San Francisco, Rome, Paris and Tel Aviv, the latter added last minute as the final location.

[16] During a screening in New York's Gagosian Gallery, Madonna made a personal appearance at the event, preceding the projection with a speech and following it with a live performance of Elliott Smith's "Between the Bars", accompanied by her son Rocco Ritchie as a dancer.

[4] Despite Madonna's limited personal appearances to promote the project as well as its non-commercial nature, secretprojectrevolution was met with a respectable amount of media coverage and public interest, although the reviews it received were mixed.

[23] She would later adapt Madonna's approach for her UK Street Teams project in October 2013, organizing group meet ups on previously announced locations.