Ayala Land had originally preferred the name Cocoon, but settled for the stylised Kukun as the former had already been taken by another Manila boutique hotel.

[2][3][4][5] The first Seda Hotel opened in December 2012 at the Bonifacio Global City (BGC), a central business district.

The 179-room hotel is located close to Ayala Mall's high-end shopping centers such as Bonifacio High Street, Serendra and Market!

[17][18] In September 2018, Seda opened its ninth hotel and first beach resort in El Nido, Palawan.

It is located close to the Lio Airport which Ayala Corporation owns and operates to bring tourists to the estate via its airline, AirSWIFT.

[23][24] In 2017 and 2018, Ayala Land announced that it is investing ₱10 to 15 billion to expand its Seda Hotels chain to 11 branches and 3,268 rooms by 2020.