The song was featured in the soundtrack for the 2014 Tamil action drama film Kaththi, directed by AR Murugadoss, that starred Vijay and Samantha Ruth Prabhu, and was performed by the lead actor Vijay alongside Sunidhi Chauhan, with lyrics written by Madhan Karky.
[14] Durgesh Haridas in his review for The Indian Express stated that the song "is by far the most expected one by fans and Vijay doesn’t disappoint.
Trendy lyrics from Madhan Karky, addictive guitars by Keba really carry the song" and concluded "Selfie Pulla is certainly a number that even kids will be humming".
[18] Indiaglitz wrote: "Vijay's sensational form as a singer continues on this album too, as he effortlessly crooned a fascinating romantic kuthu with Sunidhi.
The 30 second long prelude consists of guitars and drums are addictive, and Vijay takes off like a well oiled engine from the very first second to deliver an impressive track.
[23] The Students Society Party (SSP) Trust announced a challenge under the title "Let's take a crazy selfie pulla", similar to the song.
We will reach all the needy children, says president He mentioned that giving a stationery kit not only served the purpose of assisting them in their classroom activities; they would also conduct motivational sessions to assure them that they have SSPians to support their dream.
"[24] In the second season of Bigg Boss Tamil, as a part of a mini task, Mumtaj asked Sendrayan to recite the "Selfie Pulla" track in order to use the restroom.