[1] With the Tamil literary tradition's practice of identifying a poet by a phrase or word from his or her poem, Sempulapeyaneerar came to be known so owing to his usage of the imagery "red earth and pouring rain" to denote the union of loving couples in his Sangam verse.
It speaks about two lovers uniting, with the man reassuring his ladylove of his love.
[2] Verse 40 of the Kurunthogai inspired many down the centuries, chiefly by its powerful imagery in the words "red earth and pouring rain" which is considered very evocative.
It is the inspiration behind the title of Vikram Chandra's award-winning English novel, Red Earth and Pouring Rain.
[2] The original lyrics of the Yayum poem was part of the album Sandham: Symphony Meets Classical Tamil by American composer Rajan Somasundaram and was featured in Amazon's Top#10 International Music albums in July 2020.