Since that time, the Society has evolved into a non-profit organization that supports and promotes the zoo by running educational programs, special events, marketing and public relations efforts, fundraising for in situ wildlife conservation, and food and gift operations.

During that same year, an extension of A Step Into Africa opened with a new home for the resident southern white rhinoceros, and will feature new animals like Masai giraffes, plains zebras, ostriches, naked mole-rats, rock hyraxes, Lake Malawi cichlids, and many more.

It is an area dedicated to animals of the polar and temperate coastal regions of the world, including African penguins, California sea lions, snowy owls, Canada lynx, and sandhill cranes.

The exhibit includes an underwater viewing area which places visitors close to the sea lions swimming behind large glass windows.

A Step Into Africa was unveiled in 2012 and the exhibit includes a replica Maasai hut, Dig Zone for uncovering casts of fossils, interactive learning tools, and a stationary safari bus from which the zoo's African lions can be viewed.

The five-acre area includes Masai giraffes, plains zebras, a white rhino, naked mole rats, an aviary, and some other smaller exhibits.

Seneca Park Zoo reaches out to many communities in the Western New York region to educate the public with regards to animal and resource conservation, environmental awareness and recycling programs.

The ZooMobile, sponsored by Wegmans, brings small, transportable animals to places like recreation centers, libraries, festivals, senior living facilities and schools.