It was hosted by sisters Gráinne and Síle Seoige and was broadcast live on weekdays at 4.30 pm on RTÉ One between 2006 and 2009, with a hiatus in the summer months.

[citation needed] The show was rebranded Seoige in August 2008 after Joe O'Shea announced he was leaving RTÉ to pursue a career in radio broadcasting.

[citation needed] The winner, Ellen McCarthy, from Waterford was signed by Poolbeg publishers and her debut novel, Guarding Maggie was released on 2 May 2008.

Following the success of the Do The Write Thing competition, Seoige and O'Shea began to host their own book club.

Guests on the first two series of the show included: Although Seoige and O'Shea claimed that the programme had proven successful,[3] television ratings revealed that it failed to enter the top 20.

[citation needed] The programme's format was criticised in editorials in the Irish Independent[8] and The Sunday Times.

"[10] Seoige and O'Shea were perceived by John Boland as being unsuited to chat shows, his description of their presentation styles stating: "As they [Seoige and O'Shea] lurched awkwardly from trivial items to serious topics they were nervous and stilted – she as much as he – and nowhere did they convey the ease that would put the make viewer feel at home.