Considering themselves as pan-European and anti-Zionist, their actions are against multiculturalism, promotion of LGBT rights and drug legalization and for preservation of Serbian people and their biological survival.

[6] Furthermore, Serbian Action presents itself as third positionist and as an Orthodox Christian revolutionary nationalist movement, asserting that nationalism and fight for social justice are linked.

[3][11][12] However, other academics suggest that accusations of neo-Nazism are based on the fact that Serbian Action uses the celtic cross and shows sympathy for Dimitrije Ljotić and Milan Nedić, although its ideology is primarily clericalist and Christian nationalist;[4][2] so that Serbian Action would rather be comparable to Obraz, with some neo-Nazi aspects within the organisation.

[4] Serbian Action was founded by a young lawyer who graduated from the University of Belgrade Faculty of Law[11] in early 2010.

[3][5] Serbian Action became more known to the public in late 2014, when authorities arrested some of their members for hate speech, for distributing flyers against illegal settlements of Romani people[13] and inviting to lynch them.

[7] In February 2018, members of Serbian Action were among some 50 far-right activists protesting in Belgrade in memory of Nedić, whose descendants are calling for rehabilitation.

In 2013 activists of Serbian Action demonstrated and distributed propaganda material in support of persecuted members of Golden Dawn.