Towards the coast the district is mainly flat farmland, used for growing vegetables, while the inland half of Serik is forested hills and the Taurus Mountains.

Although wealthy and only 15 km from the wild amenities on the coast, the people of Serik are typically welcoming and traditional in outlook.

These are close-knit communities shunning outside influence and new immigration, prompting some Turkish people to give it the nickname Capital of a Yörük Republic, an echo of the vivaciously preserved traditions and lifestyle.

Although the district has seen a large influx of migrant workers in agriculture and tourism most business in the town is still very much in the hands of these original Turkmen people.

With 22 km (14 mi) of coastline including the busy resort town of Belek the district of Serik is a major centre of Turkey's tourism industry, attracting 30 million visitors each year.