[4] On March 23, 2015, in front of a crowd of 200 Hollywood executives, writers and producers, Chelsea Clinton and Jimmy Kimmel teamed up with ServiceNation to unveil an ambitious initiative aimed at convincing the youth of America to spend a year after high school or college serving in their communities through programs like AmeriCorps, a domestic version of the Peace Corps.

The "Serve a Year" campaign is based on a similar initiative in which the Harvard School of Public Health worked with Hollywood writers to insert drunk driving messages — along with the term "Designated Driver" — into hit TV shows.

[8] The main event was a forum attended by both 2008 presidential candidates, Senator John McCain and then-Senator Barack Obama, moderated by Richard Stengel, managing editor of Time magazine, with PBS NewsHour anchor Judy Woodruff.

[10] ServiceNation was a strong advocate for the Edward M. Kennedy Serve America Act, which sanctions a significant increase in federal funding for nationwide service programs such as AmeriCorps.

[14] On Veteran's Day, November 11, 2009, ServiceNation launched a civilian-military initiative called Mission Serve to connect civilian and military communities through shared service and volunteerism.

[16] In 2011, notable participants included General Stanley A. McChrystal, Senator Lisa Murkowski, Yankees manager Joe Girardi, the cast of Hawaii Five-0, Brandon Routh, Megan Fox, Laird Hamilton, Gabby Reece, and many others.

[18] In 2011, Be the Change and ServiceNation convened major Hollywood studios, networks, talent agencies, and guilds in the entertainment industry for a yearlong discussion of veteran's issues.

[19] In early 2012, ServeNext, a nonprofit launched in 2007 to advocate for national service programs like AmeriCorps through grassroots advocacy joined the umbrella of ServiceNation initiatives.

[22] Introducing the option of using part of GI Bill benefits to spend a year in service to the country will provide transition time as well as a pathway to education and jobs.

[23] These organizers and District Captains work with elected officials, the media, key decision makers, nonprofit partners, AmeriCorps Alums, and others to help educate about the value of national service.