The magazine features characters from the television series, and emphasizes Sesame Street's educational goals.

[2] The intent of the supplement was to explain the themes of each issue to parents so that they understand what their children can learn from the magazine.

Every year, Children's Television Workshop developed new curriculum goals to apply to both the show and the magazine.

The magazine has regular departments and features in which many familiar Sesame Street television characters (e.g., Big Bird, Grover, and the Cookie Monster) appear.

Just as the effect of the Sesame Street television show on children was continually evaluated in laboratory settings, the magazine issues were as well.

[6] Thus, just like in the show, the magazine features stories centered around such characters as Big Bird and Cookie Monster, as well as engaging colors.

The magazine offers practical parenting advice and features articles on health, safety, nutrition, and the latest research on child development.

A regular department,"Extending This Issue," gives parents suggestions on how to use the accompanying Sesame Street Magazine to expand their child's learning potential.

In partnership with the teachers, publisher Nina Link donated copies of each magazine issues to the school.