[1][4][5] It holds that there are seven aspects of society that believers seek to dominate: family, religion, education, media, arts and entertainment, business, and government.
[6] The movement is believed by its followers to have begun in 1975 with a purported message from God delivered to evangelicals Loren Cunningham, Bill Bright, and Francis Schaeffer ordering them to invade the "seven spheres" of society identified as family, religion, education, media, entertainment, business, and government.
In 2020, Charlie Kirk said, "finally we have a president that understands the seven mountains of cultural influence" during a speech at the Conservative Political Action Conference.
[5] Followers believe that by fulfilling the Seven Mountain Mandate, they can establish the kingdom of God on earth and bring about the end times.
[15] In 2018, Richard Tanksley and Marlin Schaich argued that primary aspects of the Seven Mountain Mandate are "nearly identical to the ideological state apparatuses (ISAs) developed by Louis Althusser...on the basis of the theories of Karl Marx...Antonio Gramsci, and others".