The pub had been bought by local businessmen including Clive Lindley, chairman of the Roadchef motorway service stations and of Severn Sound.

One notable director was the writer Dennis Potter, who played an active role in the station's early years and lived in Ross on Wye.

During the Gloucester/Tewkesbury flood crisis of Summer 2007, Severn Sound was forced to move temporarily to the GWR FM Bristol Studios, due to a loss of electricity and running water.

In September 2008 Severn Sound became Heart Gloucestershire as part of a national re-branding of 29 stations by owners Global Radio.

[5] The Heart Gloucestershire branding was launched at 6am on Monday 23 March 2009, with local programming broadcast from the above-the-street Bridge Studios, part of the Eastgate Shopping Centre (The Mall) in Gloucester.

Local news bulletins on the station are produced by Heart West in Bristol, following the closure of the staion's Gloucester newsroom in summer 2010.