Among other points, the party advocated for reform of sex education in schools so that sexual issues are taught more gradually over time and included a more comprehensive coverage of them.

[1] While the party did not maintain a full slate of policy positions, both its federal and provincial election platforms have three goals: reform of how sex education is taught, "repeal sex-negative laws and regulations, and support sex-positive community".

Regarding sex-negative laws, The Sex Party wanted to work towards undoing legislation and regulations that support antisexualism.

Ince was a Vancouver lawyer, author and co-owner of a store that hosted educational seminars and artistic shows about human sexuality, as well as selling sex-themed merchandise.

[10] The party launched its election platform and candidates at a press conference at the Vancouver Public Library in April.

The Canada Post employees rejected the pamphlet because their policy document, the Unaddressed Admail Customer Guide, allowed them to refuse to deliver sexually explicit material.

The Sex Party objected to the refusal by filing a lawsuit against Canada Post saying the organization violated their right to freedom of expression.

The Court found that their freedom of expression was reasonably restricted, and not prohibited, as Canada Post did offer alternative means of distribution.

John Ince stood in the Vancouver-Burrard riding but got only 111 votes (0.39%), losing to the incumbent BC Liberal Lorne Mayencourt.

John Ince stood in the Vancouver-Point Grey riding but got only 130 votes (0.56%), coming in last place, losing to BC Liberal leader and Premier Gordon Campbell.