Kodansha used the knowledge gained from publishing magazines aimed at young girls, including Nakayoshi and Shōjo Club, as well as the experience from publishing Weekly Shonen Magazine.

In 1963, Shueisha began publishing Margaret, and the two magazines became fierce competitors.

Shogakukan entered the market competition in 1968 with Shōjo Comic.

During this time, popular series such as Haikara-san ga Tōru (by Waki Yamato) and Seito Shokun!

The final issue was released in September 1996, an event which surprised many people as Shōjo Friend had been ranked third, following Nakayoshi and Ribon.