"Shake It Up" was used as the ending theme of Nippon TV's informational program The Sunday (THE・サンデー) through the month of December 2005.

[7] Hiroshi had previously composed the music for Kumi's song "life" from her Kiseki single and had also worked with fellow label-mate BoA.

Another incarnation of Kumi, who dons a pink dress, watches the clock that brought the mannequin to life.

To help promote the single, "Shake It Up" was used as the ending theme of Nippon television's talk show The Sunday throughout the month of December in 2005.

[9][10][11] For the collection, each single was given its own unique cover art, each which represented a dress from a different culture.

[12] Along with differing cover art, each obi strip contained a piece of an image, which when put together in order, would reveal a full picture of Kumi.