Shannon Watts (born January 1, 1971)[1] is an American gun violence prevention activist[2] and the founder of Moms Demand Action.

The Facebook page grew into a grassroots movement after volunteers contacted Watts about forming Moms Demand Action chapters in their own communities.

[16] Volunteers wear red t-shirts emblazoned with the Moms Demand Action logo to show their support and stand out at legislative hearings, protests and other events.

[21] In 2017, Watts spoke out against United Airlines on Twitter after witnessing an agent deny boarding to two teenage girls wearing leggings in Denver International Airport.

United later stated that the two teenagers were pass riders under the airline's company travel perk program who were subject to a stricter dress code, whereas leggings or yoga pants are acceptable for regular passengers.

She has also appeared as a commentator on MSNBC, CNN, CBS and NPR and written opinion pieces for Elle, Refinery29, Time.com, Newsweek[34][35][36] and Marie Claire, among others.