The Shark Alliance was a global not-for-profit coalition founded in 2006 by Pew Charitable Trusts[1] of non-governmental organizations dedicated to restoring and conserving shark populations by improving shark conservation policies.
[2] The Shark Alliance was initiated and coordinated by the Pew Environment Group, the conservation arm of Pew Charitable Trusts, a non-government organization working to end overfishing in the world's oceans.
", members of the public were asked to take part in events and sign a petition asking the fisheries commission of the EU for better regulation to protect sharks.
At the end of the campaign, over 20,000 signatures were presented to the fisheries commission.
In 2010, the Shark Alliance's Shark Week expanded beyond Europe to include North and South America to raise public awareness around the globe.